The term “Google Threshold” in advertising typically refers to a payment threshold that Google sets for advertisers who use their advertising platform, Google Ads.

Here’s how it works:

1. Accumulated Advertising Costs: When you run ads on Google Ads, you get advertising costs as users display and click your ads.
2. Threshold Amount: Google sets a specific payment threshold amount, often around $50 or $500, depending on your billing preferences and location.
3. Billing Trigger: Your credit card or payment method is charged when advertising costs exceed this threshold. For example, if your point is $500, Google will authorize your payment method when your ad spend exceeds $500.
4. Billing Cycle: After reaching the threshold and getting billed, your billing cycle starts anew. You’ll continue being billed each time your costs exceed the threshold amount.

This threshold system helps advertisers manage their advertising expenses and allows them to pay for advertising in increments rather than for each click or impression individually. It’s important to note that the specific threshold amount and billing details may vary based on your location, billing preferences, and the type of Google Ads campaign you’re running.

To get precise information about your Google Ads account's threshold amount and billing cycle, you should log in to your Google Ads account and review your billing settings or contact Google Ads support.

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